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Tuesday 22 April 2014

Embraer.

A success Story. 

Today we associate Embraer with their quality ERJ family of commercial aircraft, which are employed across the globe and many airlines. There are also various private versions of these jets, which have become a stop gap in larger fleets.

This is all down to good Brazillian business marketing sense, allowing Embraer to take away business from the big boys Airbus, Boeing and the Russians. this was first achieved with the introduction of a small business jet. Now the Brazillians could show off at Internatioal airshows in Europe.

On the other hand Embraer started with propeller driven aircraft and made a major breakthrough with its EMB series, the EBM-111 Survielance/Maritime Reconnassaince and the EMB-312 Tucano counter-insurgency/Trainer.

Israel and Britain being respective buyers of the types, probably boosted ideas, design and so it goes on. Brazil has had an aviation industry since the 1920's and was enabled to maintain various types that were purchased since, so they had gained much experience.

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