No manufacturer can claim a perfect record and not all the products, even some present ones have been a success? The Land Rover truck for the British armed forces was one such flop, it was well meant and looked really good, but when in service it just did not perform as was expected.
In recent years some of the newer Range Rover designs sold to various Police forces have the aesthetics on the looks, but lacked on performance as was claimed. Much was spent on advertisement, which has helped sell record numbers in recent years and now again exported world wide.
But the dropping of the long established Defender has come as a disappointment to many, because the vehicle still has much civil and military potential. The history of the company from the series Mark1 to the Defender and various other adaptions has seen massive sales and promotion, with nearly every country in the world using the type.
Mercedes-Benz was the main competition in the European and Arabian market for some years, comfort, capability and performance out ranked Land Rover, but they caught themselves on and were quick to introduce more versatile designs and retake the market.
The RNLI, HM Coast Guard, Mountain Search and Rescue, Electricity Maintenance, Military Patrol vehicles, Police, other Emergency, Security, Farming.
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